Shades2Fit® – PRIVACY POLICY
Last Revised: 25 April 25, 2023
To view our archived Privacy Policy, click here.
Shades2Fit® cares about your privacy. For this reason, we collect and use personal
information only as needed to deliver our products, services, websites and mobile
applications, and to communicate with you about the same, or as you have requested
(collectively, our “Services”). Your personal information includes information such as:
 Name
 Address
 Telephone number
 Date of birth
 Email address
 Billing and payment information
 Candidate information (for job applicants)
 Other data collected that could directly or indirectly identify you.
Our Privacy Policy not only explains how and why we use your personal
information that we collect, but also how you can access, update or otherwise take
control of your personal information. We’ve also created a Trust Center that offers
answers to your most common questions, quick links to access your Account Settings,
instructions on how to exercise certain rights that might be available to you, and
definitions to key terms and concepts noted in this Privacy Policy.
If at any time you have questions about our practices or any of your rights described
below, you may reach our Data Protection Officer (“DPO”) and our dedicated team that
supports this office by contacting us at info@shades2fit.com. This inbox is actively
monitored and managed so that we can deliver an experience that you can confidently
trust.
What information we collect, how we collect it, and why
Much of what you likely consider personal information is collected directly from you
when you:
i. create an account or purchase any of our Services (ex: billing information, including name,
address, credit card number, government identification);
ii. request assistance from our award-winning customer support team (ex: phone number, voice
recordings);

iii. complete contact forms or request newsletters or other information from us (ex: email); or
iv. participate in contests and surveys, apply for a job, or otherwise participate in activities we
promote that might require information about you.
However, we also collect additional information when delivering our Services to you to
ensure necessary and optimal performance. These methods of collection may not be as
obvious to you, so we thought we’d highlight and explain a bit more about what these
might be (as they vary from time to time):
Cookies and similar technologies on our website and in the future our mobile
applications allow us to track your browsing behavior, such as links clicked, pages
viewed, and items purchased. Specifically, the data collected relates to your interactions
with our site features or third-party features, such as social media plugins, contained
within the Services; Internet Protocol (IP) address (for example, to determine your
language preference; browser type and settings; the date and time the Services were
used; device type and settings; operating system used; application IDs, unique device
identifiers; and error data). These technologies also automatically collect data to
measure website performance and improve our systems, including metadata, log files,
page load time, server

response time to optimize DNS resolution, network routing and server configurations.
For additional information, and to learn how to manage the technologies we utilize,
please visit our Cookie Policy.
Supplemented Data may be received about you from other sources, for example, from
publicly available databases, social media platforms, or third parties from whom we
have purchased data, in which case we may combine this data with information we
already have about you so that we can update, expand and analyze the accuracy of our
records, assess the qualifications of a candidate for employment, identify new
customers, and provide products and services that may be of interest to you. If you
provide us personal information about others, or if others give us your information, we
will only use that information for the specific reason for which it was provided to us.
How we utilize information.
We strongly believe in both minimizing the data we collect and limiting its use and
purpose to only that (1) for which we have been given permission, (2) as necessary to
deliver the Services you purchase or interact with, or (3) as we might be required or
permitted for legal compliance or other lawful purposes:
Delivering, improving, updating and enhancing our Services. We collect various
information relating to your purchase, use and/or interactions with our Services. We
utilize this information to:

 Improve and optimize the operation and performance of our Services (again, including our
website and mobile applications)
 Diagnose problems with and identify any security and compliance risks, errors, or needed
enhancements to the Services
 Detect and prevent fraud and abuse of our Services and systems
Much of the data collected is aggregated or statistical data about how individuals use
our Services, and is not linked to any personal information.
Sharing with trusted third parties. We may share your personal information with
affiliated companies within our corporate family, with third parties with which we have
partnered to allow you to integrate their services into our own Services, and with trusted
third party service providers as necessary for them to perform services on our behalf,
such as:
 Processing credit card payments
 Serving advertisements (more on this topic below)
 Conducting contests or surveys
 Performing analysis of our Services, customer demographics, and sentiment
 Communicating with you, such as by way of email or survey delivery
 Customer relationship management
 Security, risk management and compliance
 Recruiting support and related services.
These third parties (and any subcontractors they may be permitted to use) have agreed
not to share, use or retain your personal information for any purpose other than as
necessary for the provision of Services.
We will also disclose your information to third parties:
 in the event that we sell or buy any business or assets (whether a result of liquidation, bankruptcy
or otherwise), in which case we will disclose your data to the prospective seller or buyer of such
business or assets; or
 if we sell, buy, merge, are acquired by, or partner with other companies or businesses, or sell
some or all of our assets. In such transactions, your information may be among the transferred
assets.
Advertisements. We want to serve you ads that are most relevant and useful to you,
so we may use the personal information you provided us in Account Settings or those
collected through cookie technologies to personalize ads and improve your overall
experience with us on our site and other sites. We call this ad personalization (formerly,
interest-based advertising) because the ads you see are based on previously collected
or historical data to determine which ad will be most relevant to you, including data such
as previous search queries, activity, visits to sites or apps, demographic information, or
location. To illustrate ad personalization that is audience-based. Other ad
personalization could be activity-based. For example, using data about your page views

on our site to determine whether an ad would be of interest to you. The information we
share with our advertising channel partners to deliver you personalized ads is done
securely and cannot be used by them for any other purpose. We do not sell your data to
any third parties. In addition, the data we share is hashed and encrypted, which means
that it does not directly identify you. We do not sell your data in any way to our partners
or other third parties.
To manage your preferences for audience-based ad personalization, please sign into
your Account and visit “Account Settings.” To manage your preferences for activity-
based ad personalization, please visit our Cookie Policy. and go to “Manage Settings.” If
you opt-out of ad personalization, you may continue to receive ads, but those ads may
be less relevant to you.

For more information about ad personalization on your desktop or mobile browser, and
to opt out of this type of advertising by third parties that participate in self-regulatory
programs, please visit one of the following: the Network Advertising Initiative website,
the Digital Advertising Alliance (“DAA”) website or the European Interactive Digital
Advertising Alliance Website. To learn more about ad personalization in mobile apps
and to opt out of this type of advertising by third parties that participate in the DAA’s
AppChoices tool, please use this URL: https://youradchoices.com/appchoices to
download the version of AppChoices for your device. Please note that any opt-out
choice you exercise through these programs will only apply to ad personalization by the
third parties you select but will still allow the collection of data for other purposes,
including research, analytics, and internal operations. You may continue to receive ads,
but those ads may be less relevant to you.

Communicating with you. We may contact you directly or through a third party service
provider regarding products or services you have signed up or purchased from us, such
as necessary to deliver transactional or service related communications. We may also
contact you with offers for additional services we think you’ll find valuable if you give us
consent, or where allowed to contact you based on legitimate interests. You don’t need
to provide consent as a condition to purchase our goods or services. These contacts
may include:

 Email
 Text (SMS) messages
 Telephone calls
 Messenger applications (e.g. WhatsApp, etc.)
 Automated phone calls or text messages.
You may also update your subscription preferences with respect to receiving
communications from us and/or our partners by signing into your account and visiting
your “Account Settings” page.
If we collect information from you in connection with a co-branded offer, it will be clear at
the point of collection who is collecting the information and whose privacy policy applies.
In addition, it will describe any options you have regarding the use and/or sharing of
your personal information with a co-branded partner, as well as how to exercise those
options. We are not responsible for the privacy practices or the content of third-party
sites. Please read the privacy policy of any website you visit.
If you make use of a service that allows you to import contacts (ex. using email
marketing services to send emails on your behalf), we will only use the contacts and
any other personal information for the requested service. If you believe that anyone has
provided us with your personal information and you would like to request that it be
removed from our database, please contact us at info@shades2fit.com.
Transfer of personal information abroad. If you utilize our Services from a country
other than the country where our servers are located, your personal information may be
transferred across international borders, which will only be done when necessary for the
performance of our contract with you, when we have your consent to do so, or subject
to the appropriate standard contractual clauses. Also, when you call us or initiate a chat,
we may provide you with support from one of our global locations outside your country
of origin.
Compliance with legal, regulatory and law enforcement requests. We cooperate
with government and law enforcement officials and private parties to enforce and
comply with the law. We may disclose any information about you to government or law
enforcement officials or private parties as we, in our sole discretion, believe necessary
or appropriate to respond to claims and legal process (such as subpoena requests), to
protect our property and rights or the property and rights of a third party, to protect the
safety of the public or any person, or to prevent or stop activity we consider to be illegal
or unethical.
To the extent we are legally permitted to do so, we may take reasonable steps to notify
you if we are required to provide your personal information to third parties as part of
legal process. We will also share your information to the extent necessary to comply
with any ICANN, registry or ccTLD rules, regulations and policies when you register a
domain name with us. For reasons critical to maintaining the security, stability and
resiliency of the Internet, this includes the transfer of domain name registration

information to the underlying domain registry operator and escrow provider, and
publication of that information as required by ICANN in the public WHOIS database or
with other third parties that demonstrate a legitimate legal interest to such information.
How we secure, store and retain your data.
We follow generally accepted standards to store and protect the personal information
we collect, both during transmission and once received and stored, including utilization
of encryption where appropriate. We retain personal information for as long as required
to engage in the uses described in this Privacy Policy, unless a longer retention period
is required by applicable law.
The criteria used to determine our retention periods include the following:
 The length of time we have an ongoing relationship with you and provide Services to you (for
example, for as long as you have an account with us or keep using our Services);
 Whether account owners modify or their users delete information through their accounts;
 Whether we have a legal obligation to keep the data (for example, certain laws require us to
maintain records of your transactions for a certain period of time before we can delete them); or
 Whether retention is advisable in light of our legal position (such as in regard to the enforcement
of our agreements, the resolution of disputes, and applicable statutes of limitations, litigation, or
regulatory investigation).
If you have any questions about the security or retention of your personal information,
you can contact us at info@shades2fit.com.
Shades2Fit®.com is responsible for the processing of personal information it receives,
under each Privacy Shield Framework, and subsequently transfers to a third party
acting as an agent on its info@shades2fit.com, complies with the Privacy Shield
Principles for all onward transfers of personal information from the EU and Switzerland,
including the onward transfer liability provisions.
With respect to personal information received or transferred pursuant to each Privacy
Shield Framework, Shades2Fit®.com, LLC is subject to the regulatory enforcement
powers of the U.S. Federal Trade Commission. In certain situations, Shades2Fit® may
be required to disclose personal information in response to lawful requests by public
authorities, including to meet national security or law enforcement requirements.
If you have an unresolved privacy or data use concern that we have not addressed
satisfactorily, please contact us at info@shades2fit.com. Under certain conditions, more
fully described on the Privacy Shield Website, you may invoke binding arbitration when
other dispute resolution procedures have been exhausted.

Shades2Fit® has further committed to cooperate with the panel established by the EU
data protection authorities (DPAs) and the Swiss Federal Data Protection and
Information Commissioner (FDPIC) with regard to unresolved Privacy Shield complaints
concerning human resources data transferred from the EU and Switzerland in the
context of the employment relationship.
Age restrictions.
Our Services are available for purchase only for those over the age of 18. Our Services
are not targeted to, intended to be consumed by or designed to entice individuals under
the age of 18. If you know of or have reason to believe anyone under the age of 18 has
provided us with any personal information, please contact us per the instructions below.
Non-Discrimination.
We will not discriminate against you for exercising any of your privacy rights. Unless
permitted under applicable laws, we will not:
 Deny you goods or services.
 Charge you different prices or rates for goods or services, including through granting discounts
or other benefits, or imposing penalties.
 Provide you a different level or quality of goods or services.
 Suggest that you may receive a different price or rate for goods or services or a different level or
quality of goods or services.
Changes to this policy.
We reserve the right to modify this Privacy Policy at any time. If we decide to change
our Privacy Policy, we will post those changes to this Privacy Policy and any other
places we deem appropriate, so that you are aware of what information we collect, how
we use it, and under what circumstances, if any, we disclose it. If we make material
changes to this Privacy Policy, we will notify you here, by email, or by means of a notice
on our home page, at least thirty (30) days prior to the implementation of the changes.
Contact us.
If you have any questions, concerns, or complaints about our Privacy Policy, or how we
handle your personal data, you may contact our Office of the Data Protection Officer by
email at info@shades2fit.com. In the alternative, you may contact us by either of the
following means:
 By Mail: Lebanon: Attn: Beirut – Achrafiyeh – Steer 32, Building 118 Second floor
 By Phone: ++9613252408
 By Email: info@shades2fit.com

We will respond to all requests, inquiries or concerns within thirty (30) days.
If you are not satisfied with our response, you may direct privacy complaints to your
local data protection authority. Shades2Fit®.com LLC is the data controller for
www.Shades2Fit®.com.